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This is a scan I took of another recent item I got in the mail. It's a pop-up coupon for Kleenex, which was very interesting. Usually, designers are only asked to do the overall look of the design; some get the opportunity to be able to create packaging designs, which is very cool. This has a monochromatic scheme of blues (though there are a couple of photographs on the cover). I believe this is definitely a modern design because pop-up items are a certain trend (generally very popular in the book area). The snowflakes aren't the simple geometric shapes we see in Art Deco, but lean toward the style of Art Nouveau for not being over the top in decoration. There is a lot of content on each panel of the advertisement, but I guess a company needs to back up the Kleenex/tissue being provided to the consumer. Overall, I really liked the idea of having a pop-up advertisement come in the mail rather than the cluttered content throughout.
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