Monday, September 26, 2011
Arizona Goodness
This is a can of Arizona's Arnold Palmer Southern Style tea, which I found very intriguing! Usually, you don't see a detailed illustration like this on a can, but it sets the mood for having the tea convey homemade and very relaxing to drink. Also, using gradients isn't very popular, but the pink to yellow combination choices for the sweet tea pink and lemon color (hence the pink to yellow gradient) emphasizes this point even more. Definitely conveys the feeling this tea is the best in freshness and being like your grandma's homemade tea to anyone that enters a gas station or sees it in the local store's refrigerator.
Monday, September 19, 2011
Lands' End Canvas
Here is a catalog I usually receive at home since I'm a pretty avid
shopper -- Lands' End Canvas... there typography goes very well with the
brand (combining Ceicilia and their own created font called, how
appropriately, Canvas).
It definitely shows how youthful consumers can feel at the same time have a classical and individual look that when wearing this product through the choice of photography and layout (which is my favorite part of what attracted me to it). Lands' End says they want to target 34 - 49 years old, but I believe they are/should be targeting 24 - 39 year olds because of how young the models actually are and the style of clothing. I hope they keep the brand alive by continuing this overall brand look!
The top is the cover and the last two are different inside sections to the catalog.
It definitely shows how youthful consumers can feel at the same time have a classical and individual look that when wearing this product through the choice of photography and layout (which is my favorite part of what attracted me to it). Lands' End says they want to target 34 - 49 years old, but I believe they are/should be targeting 24 - 39 year olds because of how young the models actually are and the style of clothing. I hope they keep the brand alive by continuing this overall brand look!
The top is the cover and the last two are different inside sections to the catalog.
Monday, September 12, 2011
Rockin' Out!
Monday, September 5, 2011
Butternut Madness
This I believe is a good example of graphic design that one normally wouldn't think of. We think of packaging design as graphic design, but what about automobile design? I've been seeing lots of vehicles with many different designs on them, and this is one of them. What attracted me to it is we normally see the typical Butternut products in the stores, with the script font and the simple product picture on the side. It's also American-themed (since the color scheme is red, blue, and white - just as the Butternut brand has always been). The quality of the artwork is, I believe, to be very good (but not so much the picture that I took) along with the choice to use the old-fashioned vehicle like they would deliver many of the products in to show that they're established. As they say, everything old becomes new again.
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