Monday, September 26, 2011

Arizona Goodness

This is a can of Arizona's Arnold Palmer Southern Style tea, which I found very intriguing!  Usually, you don't see a detailed illustration like this on a can, but it sets the mood for having the tea convey homemade and very relaxing to drink.  Also, using gradients isn't very popular, but the pink to yellow combination choices for the sweet tea pink and lemon color (hence the pink to yellow gradient) emphasizes this point even more.  Definitely conveys the feeling this tea is the best in freshness and being like your grandma's homemade tea to anyone that enters a gas station or sees it in the local store's refrigerator.

Monday, September 19, 2011

Lands' End Canvas

Here is a catalog I usually receive at home since I'm a pretty avid shopper -- Lands' End Canvas... there typography goes very well with the brand (combining Ceicilia and their own created font called, how appropriately, Canvas).

It definitely shows how youthful consumers can feel at the same time have a classical and individual look that when wearing this product through the choice of photography and layout (which is my favorite part of what attracted me to it).  Lands' End says they want to target 34 - 49 years old, but I believe they are/should be targeting 24 - 39 year olds because of how young the models actually are and the style of clothing.  I hope they keep the brand alive by continuing this overall brand look!

The top is the cover and the last two are different inside sections to the catalog.

Monday, September 12, 2011

Rockin' Out!

I love what Krannert does for their pieces.  What attracted to me with this billboard was the use of simple colors with simple amount of type (which the type is a simple san-serif font combined with a serif font - possibly Helvetica Condensed and Garamond?).  Also, the background is really cool with the sound waves as lines and the type is used creatively to create the whole guitar piece.  Simple elements that come together to create something so cool!

Monday, September 5, 2011

Butternut Madness

This I believe is a good example of graphic design that one normally wouldn't think of.  We think of packaging design as graphic design, but what about automobile design?  I've been seeing lots of vehicles with many different designs on them, and this is one of them.  What attracted me to it is we normally see the typical Butternut products in the stores, with the script font and the simple product picture on the side.  It's also American-themed (since the color scheme is red, blue, and white - just as the Butternut brand has always been).  The quality of the artwork is, I believe, to be very good (but not so much the picture that I took) along with the choice to use the old-fashioned vehicle like they would deliver many of the products in to show that they're established.  As they say, everything old becomes new again.