This is an advertisement I saw in
The News-Gazette for Carle about their free seminar on bariatric surgery. I think it's a very contemporary ad, utilizing the white space in the best way possible; not Swiss because of the use of the type on a curve (similar to the Victorian age). One could say it's Swiss like because each of the components are broken up into their own straight grid, utilizing the thirds rule. I love how there are different forms of type, the red Courier type being used for the discouragement (and only going to the lower part of the curve - the true meaning is the person is now gaining weight again); then the san-serif (Avenir type?) being used for the words of encouragement each should be feeling. I noticed this was on Carle's website as well and would definitely make me look at it more than once and think twice about attending the seminar.
