Here is a catalog I usually receive at home since I'm a pretty avid
shopper -- Lands' End Canvas... there typography goes very well with the
brand (combining Ceicilia and their own created font called, how
appropriately, Canvas).
It definitely shows how youthful consumers can feel at the same time
have a classical and individual look that when wearing this product
through the choice of photography and layout (which is my favorite part
of what attracted me to it). Lands' End says they want to target 34 -
49 years old, but I believe they are/should be targeting 24 - 39 year
olds because of how young the models actually are and the style of
clothing. I hope they keep the brand alive by continuing this overall
brand look!
The top is the cover and the last two are different inside sections to the catalog.



No comments:
Post a Comment