Monday, September 19, 2011

Lands' End Canvas

Here is a catalog I usually receive at home since I'm a pretty avid shopper -- Lands' End Canvas... there typography goes very well with the brand (combining Ceicilia and their own created font called, how appropriately, Canvas).

It definitely shows how youthful consumers can feel at the same time have a classical and individual look that when wearing this product through the choice of photography and layout (which is my favorite part of what attracted me to it).  Lands' End says they want to target 34 - 49 years old, but I believe they are/should be targeting 24 - 39 year olds because of how young the models actually are and the style of clothing.  I hope they keep the brand alive by continuing this overall brand look!

The top is the cover and the last two are different inside sections to the catalog.

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